About Adtraction
Where it all began
In the early 2000s, Stockholm became a hub for new internet startups. At the same time, digital marketing was on the rise, and brands were looking to the internet to sell their products.
Meanwhile, Markus Bjernvall and Simon Gustafson were working at a major Swedish bank. They were drawn to the growing internet world around them, and started building websites to promote products online for various brands. They soon realised the massive untapped potential in driving sales for brands online. However, there was a challenge: their partnerships didn’t run smoothly, and it frustrated both brands and partners.
Driven by their banking backgrounds, which valued high service levels and instant communication, Simon and Markus envisioned a better solution. In 2007, they teamed up with talented developers Christian Longberg, Magnus Hagström, and Marcus Danielsson, and founded Adtraction. Their goal was to build a platform that not only provided robust tracking and reliable payments, but also actively managed partnerships to ensure that no opportunities were missed.
Today, Adtraction helps brands across Europe increase sales at a predictable cost by matching them with partners that provide content, traffic, and sales in exchange for commissions. Our goal remains the same, to drive sales growth by creating the best possible partnerships between brands and partners.
How we work
We create long term value
Our priority is to provide brands and partners with a stable source of revenue and growth.
We embrace relations
Partner marketing is all about people. We embrace relations with local teams in each market.
We always improve
With active partnership management, we always seek ways to enhance program performance.
2007
Adtraction was founded
Adtraction was founded in Stockholm, Sweden by Markus and Simon, together with system developers Chrille, Mange and Marcus. As soon as the company was established, the development of our proprietary platform began.
2008
First advertiser signed
The Adtraction platform was opened to external users and our first advertiser was signed. The very first transaction was tracked on November 19th 2008.
2012
Nordic expansion
We launched operations in Norway, Finland and Denmark. These were managed from Stockholm, until local offices were opened in each of the markets. We also hired our very first employee, Karl-Erik.
2014
Local office in Finland
Hyvää päivää! In 2014, we celebrated our first international office location. The Finnish office was opened in downtown Helsinki, close to one of the city's main attractions, the Senate Square.
2015
Local office in Norway
Shortly after the Finnish office opening, Adtraction opened its second international office location. This time in Norway, a short train ride outside of Oslo.
2016
Office in Poland and Denmark
The Nordic expansion continues with yet another office location, this time in Copenhagen, Denmark. 2016 further allowed us to celebrate a second office location in Warsaw, Poland.
2017
Superweek™ was launched
We introduced Superweek™, a recurring campaign week with unique offers from advertisers and a range of activities for partners.
2017
Local office in Spain
With a strong foothold in the Nordic region, the time came for further expansion. In 2017, our Spanish team with office in Madrid joined Adtraction.
2017
Adtraction listed in Deloitte Fast 500
In 2017, Adtraction was listed among the 500 fastest growing tech companies in Europe by Deloitte.
2019
Local offices in Germany, the Netherlands and the UK
In 2019, we were able to grow our team substantially, opening three new office locations. All offices were centrally located in Berlin in Germany, Amsterdam in the Netherlands and London in the UK.
2019
Leading in the Nordics
Throughout our years of operation, we have seen strong growth in both the finance and e-commerce verticals. In 2019, Adtraction became the largest platform for partner marketing in terms of revenue generated across the Nordic markets.
2020
Adtraction migrates system to Cloud
All digital assets of the Adtraction system were migrated to a cloud infrastructure. This allows us to provide a flexible and scalable platform for continued expansion.
2020
Acquisition of Connects
In 2020, Adtraction acquired the Swiss affiliate network Connects. The Swiss team joined Adtraction.
2021
Acquisition of Digital Advisor
In 2021, Adtraction acquired the Danish affiliate network Digital Advisor. The Digital Advisor team joined Adtraction in October.
2021
Adtraction enters the stock exchange
The 7th December 2021 was a historic day for Adtraction. At 09:00 CET Simon rang the bell as the company listed it’s shares on the Nasdaq First North Growth Market.
2022
Local office in France
Bienvenue! In 2022, Adtraction opened a local office in Paris, France. The french team of four joined Adtraction during the first quarter of the year.
2022
Local office in Italy
Ciao! In 2022, Adtraction further expanded its operations by establishing a new office in Milan, Italy. The Italian team became part of Adtraction in the second quarter of the year.
2023
Acquisition of Adservice
Adtraction acquired the Danish affiliate network Adservice in 2023. The Adservice team became a part of Adtraction Group in January.
2024
Adservice and Adtraction with shared platform
In 2024, Adtraction and Adservice decided to unify operations under one shared platform to further improve service, technology and growth potential for partners and advertisers.
Our platform
Founded
2007
Conversions
45 002 891
Brands
2 092
Partners
160 008
Great people create great results
We believe that happy employees are crucial to our business success. That's why we prioritise creating a supportive and positive work environment for all our employees. We want to ensure that everyone feels valued, respected, and motivated to do their best. By fostering a culture of learning, fun and open communication, we aim to make Adtraction a place where people love to work.
As an employee at Adtraction, you can expect a dynamic workplace, where you can grow both personally and professionally.
